Date Released: Tuesday, January 9, 2007
Source: JP Aerospace
Space ads taken to the next level
Cutting-edge marketing ideas join forces
YouTube and Google Video have become the new advertising hot spots. Space, as in outer space, is becoming the final frontier for marketing.
JP Aerospace, a California company, has joined these trends by offering video ads twenty miles up. It hopes to sell to companies looking for dramatic and uplifting video for their marketing campaigns.
Dramatic video gets the most views on the web. However, they’re not always the best for promoting a product. A skateboarder doubled over in pain may get a million hits, but it doesn’t sell shoes. Space marketers hope to sell dramatic images without the injury.
At $5,000 for a video of your logo twenty miles up, it’s cheaper then most video productions.
“It’s changing the nature of advertising,” quips John Powell, President of JP Aerospace. “Off the page and off the planet.”
Video takes space marketing to the next level. JP Aerospace, along with companies like Bigelow Aerospace, Inc., have sold ads on their vehicles; even the Russian Space Agency has used their spaceships for marketing. The marketing space race is starting to heat up.
JP Aerospace video ads don’t reach the edge of space by a rocket?they float there. The ads and cameras are flown to over 100,000 feet aboard a high altitude balloon. The stunning view shows the black sky of space and bright blue curve of the Earth. The balloon platform is 25 pounds and four feet tall. After climbing above 100,000 feet, the balloons are released and the platform parachutes to Earth.
The video records from the launch to the landing. “The most dramatic part of the video is the fall,” says Powell. “The parachute has no effect the first 30,000 feet. It’s quite a ride!”
Also carried on each mission are student experiments called PongSats. These are experiments placed inside of ping pong balls. They are sent by students all over the world and are flown free of charge. All funds raised from the ads are used toward the PongSat space education program and advanced high altitude research. JPA has flown over 80 such missions.
The ads appear to be on a huge billboard even though they’re only four inches wide.
The next time you think about a video promotion, look up. The first video ad flight will be on April 14, 2007.
JP Aerospace is an independent space program dedicated to bringing space travel to everyone.